Let’s talk about what you should and should not be looking for when vetting a designer for your project. Just like any other working relationship, one should take the time to do some research on who they are thinking about hiring on for a project.
There are literally thousands (if not millions) of people out there calling themselves ‘designers’, and while they may love fashion and may be able to sketch like a goddess (or god), there are other more more important things to consider before partnering up. So, I’m just going to dive right in and give it to you straight.
THIS IS WHAT A DESIGNER SHOULD DO/BE
- Obviously, they need to be able to sketch. Whether it’s by hand or CAD they should be able to convey the design living in your head onto paper.
- A good designer can sketch. A great designer can offer technical advice on the ideas the client has. If a zipper would work better as a closure than the buttons the client wants, the designer should be able to call it out from the get-go. Which leads me to…
- Listening. The designer needs to be a grade-A listener. Remember, the client is usually seeking out a designer because they’ve come up with a brilliant idea but just aren’t sure how to put it down on paper. It is the job of a designer to listen to the client’s needs.
- Organized. It’s rude to be 2 minutes late to an appointment either over the phone or in person), and we here at CBC live by the orderliness of a well-organized calendar. We’re sticklers for a calendar. Designers should be organized and prepared. Always.
THIS IS WHAT A DESIGNER SHOULD NOT DO/BE
- Ego stars. Bad designers will let their egos run rampant when singing onto a project, forgetting that they were hired on to create, yes, but to create around the parameters set by the client. Unless a client asks a designer to go buck-wild and have a free-for-all, they need to be able to stay in their lane.
- Easily discouraged. There is some subjectivity to the work of a designer. Yes, we should be following the direction of the client and their needs, but at the end of the day we are creating work that can be subject to scrutiny or negative feedback. This should not lead a designer down an emotional path. A great designer should be able to accept feedback on the work presented, ask for more guidance on the client’s vision, and move forward with a positive attitude.
- Late. Designers can sometimes tend to be a little loose with a calendar. A great designer will give you a deadline, and hit that date (assuming she/he as all she’s requested from the client to deliver the work).