Categories
A Kick in the Ass

Now or Never

This year has been a fascinating one. In the beginning of the pandemic, I was quite sure that things would really slow down as far as my business was concerned. No one was looking for a designer, much less a production house, amidst a nation-wide pandemic, right?

SO WRONG. I was so. Wrong.

This year has been my busiest to date and after speaking to client after client about their goals and why they’ve decided to start a clothing line NOW, I’ve realized that for most people, it’s now or never. Their work has either drastically mellowed, or faded altogether. I realize that for some this pandemic has completely changed peoples’ livelihoods, but for those who reached out to me, it was because they saw their newly-cleared calendar as an opportunity to do something they’ve always wanted to do-start their own product line.

It’s a refreshing change to be able to speak with people who’ve taken their lemons and are choosing to make *sweet* lemonade. They’re choosing to do something productive with their “down” time and I have SO enjoyed meeting and working with all of these ambitious individuals.

I wanted to write this post in case you, too, are on the fence about starting a new project. There is a lot of new opportunity to be had as people and companies shift the way they are clocking in for work.

Wonder where the best opportunities lie in the next year?

  • Activewear
  • Loungewear
  • Streetwear
  • Sleepwear

If any of these categories has been on your “someday” list, I dare you to take a leap of faith and just do it. For most of us, it really is now or never.

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