Categories
Culture

Fashion in 2021

As we roll into a new year (being cautiously optimistic), I was curious to understand what sort of shifts were happening in the apparel market from the effect of COVID-19 (ugh, I know I hate to bring it up here, but hey – we gotta stay in the know!)

Fashion entrepreneurs are constantly looking for new and innovative ways to hit the market, and understanding what is relevant to the times is key to their success.

That said, I found some interesting tidbits that I thought I’d share. If I spark any million-dollar ideas inside any of your heads, cut me in for at least 40%, yeah?

Anti-viral clothing. Yup. Your clothes have the potential to be cleaner than your hands. Some brands are implementing finishes on their fabrics, partnering with companies such as ViralOff and HeiQ that are essentially make your fabrics self-cleaning. Better yet, why not just fend off the germs completely with this jacket by Vollebak? Our clothes are getting futuristic.

Eco-friendly face masks. We all know how important being green is in the apparel space (or any space, really) these days, and masks are, and will continue to be, in our lives for the foreseeable future. There are loads of different brands coming out with innovative masks, much like Beta(MSK).

Loungewear that goes above and beyond. You don’t have to heavily research buying trends to know that loungewear is having a HUGE moment since virtually everyone is working from home. Being that the ethos of the times is heavily focused in wellness and self-care, brands are doing the most by putting their lounge collections on steroids. Dagsmejan uses a technology that blends microlycell fibers from Eucalyptus with energizing minerals, which absorbs and converts body heat, transforming it into far infrared energy, helping to increase blood flow and accelerate muscle recovery. Other companies are using Eucalyptus as well to keep the body cool and well-ventilated. There are loads of other fibers being used in clothing, dubbing these fabrics as “skin-care” fabrics. I have a few good hookups if you’re interested.

Virtual Closets are also becoming a big thing. There are apps being made that will allow for virtual try-ons, ultimately helping with returns and all-around customer happiness. Along this same line is virtual styling.

Times are changing, and I personally don’t see us going back to “normal” (what is normal these days anyway?) anytime soon. But every change has a window of opportunity and IDK about you but my creative juices are flowing and it’s only the 1st week of January.

Here’s to optimism, stellar ideas, and the kick in the ass we need to make things happen in 2021.

Happy New Year,

CBC

Categories
Fashion 101

Let’s Talk Logos

Brand identity is key to success in the fashion business. This much has always been true, and will continue to be. The way the message is relayed, however, has been #updated.

You guys – whether you like it or not, (whether you’re in your 60’s, 40’s, or 20’s and just old-school), social media is THE key to success right now. Your brand “icon”, “logo”, or “wordmark” is paramount to the degree of the success you will or will not have.

The way you brand or identify yourself is basically your business card. Let’s unpack this really quick.

Back in the day, business cards were the golden ticket. You could sidle up to someone you’ve been dying to meet, savvy up some random conversation and slip them your card. If it was a good one (an interesting one), you may or may not have received a call or email.

Today, your business card is your social platform. The content you create is your newsletter, and your brand icon or logo is your “about” page.

So I’d like to talk about The Casual Brand Creative, and the reasoning behind our icon, in hopes that it may inspire you to take a second glance at your own.

Color is the first element that draws an audience. Color speaks many languages, and above all, the language of emotion.

Casual Brand Creative landed on a neutral tone for color as an icon backing. This is because we design neutrally. We pride ourselves on absorbing all of our clients’ needs and desires to create products that speak for the brand, not to our personal preferences.

We constantly hear advice that you should only offer service to brands that fit your subjective design perspective, and we aren’t down with that.

At CBC, we pride ourselves on looking beyond our subjective thoughts and opinions on design in order to create a product that is on brand with whomever we work with.

This is not to say that we work with every random Joe in the business. But if Joe has something interesting to say, we’re going to do our damndest to say it the best way for Joe.

xoxo,

CBC