Brand identity is key to success in the fashion business. This much has always been true, and will continue to be. The way the message is relayed, however, has been #updated.
You guys – whether you like it or not, (whether you’re in your 60’s, 40’s, or 20’s and just old-school), social media is THE key to success right now. Your brand “icon”, “logo”, or “wordmark” is paramount to the degree of the success you will or will not have.
The way you brand or identify yourself is basically your business card. Let’s unpack this really quick.
Back in the day, business cards were the golden ticket. You could sidle up to someone you’ve been dying to meet, savvy up some random conversation and slip them your card. If it was a good one (an interesting one), you may or may not have received a call or email.
Today, your business card is your social platform. The content you create is your newsletter, and your brand icon or logo is your “about” page.
So I’d like to talk about The Casual Brand Creative, and the reasoning behind our icon, in hopes that it may inspire you to take a second glance at your own.
Color is the first element that draws an audience. Color speaks many languages, and above all, the language of emotion.
Casual Brand Creative landed on a neutral tone for color as an icon backing. This is because we design neutrally. We pride ourselves on absorbing all of our clients’ needs and desires to create products that speak for the brand, not to our personal preferences.
We constantly hear advice that you should only offer service to brands that fit your subjective design perspective, and we aren’t down with that.
At CBC, we pride ourselves on looking beyond our subjective thoughts and opinions on design in order to create a product that is on brand with whomever we work with.
This is not to say that we work with every random Joe in the business. But if Joe has something interesting to say, we’re going to do our damndest to say it the best way for Joe.